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Welcome to DJL Property Investments

DJL Property Investments | Danny Lawson Profile Image

Welcome to my property investment journey! I’m Danny Lawson, immersed in the property industry since 2011, beginning at the age of 23. Through the years, I’ve accumulated valuable lessons and insights, and have guided my portfolio to grow rapidly by a minimum of 30% annually throughout the last 5 years.

Initially venturing into buy-to-let and Buy, Refurbish, and Refinance strategies, I’ve expanded my expertise across various domains. From Serviced Accommodation and Rent to Rents to HMO conversions and New Build Developments, my journey is diverse and dynamic.

Currently, we’re focused on exciting projects, including three new buy-to-let acquisitions, an upcoming HMO conversion for our Serviced Accommodation team, and a grand New Build Development crafting a premium 2,000sqft detached house, all set for completion within the next 12 months. Join me as I navigate the ever-evolving world of property investment.

Investment Opportunities

Short Term Investment

1 Year : 6% – 8%*

These investments will be predominantly used for our BRR and Rental Management side of our business. We also use short term funding for bridging on developments.

Medium Term Investments

1 – 3 Years : 8% – 10%*

These investments are a mix between our smaller developments and our Buy to Let and Build to SA strategy.

Long Term Investments

1 – 5 Years : 10% – 12%*

These investments are generally allocated to new build development Land agreement deals and Larger conversion projects that we convert for SA and rental side of our business.

*based on level of investment

But to Let/HMO

Our strategic objective involves a substantial expansion of our Buy to Let/HMO property portfolio in the coming 12 months, with a targeted acquisition of properties exceeding £2 million throughout 2024. This endeavor will be driven by a meticulous approach to identifying below-market-value opportunities, leveraging our extensive network of estate agents and employing rigorous market analysis methodologies.

Developments

We acquire parcels of land and units with approved planning, leveraging our proficiency in utilizing Option agreements to secure land for future planning permissions. Our strategic objective is to finalize a minimum of five land option agreements by the conclusion of 2024, collectively representing a Gross Development Value (GDV) of £3 million for anticipated development in 2025. Our team employs advanced analytical software to pinpoint areas with development potential and applies comprehensive knowledge of local planning processes to assure successful development securing on these sites.

Property Management

We have established dedicated, in-house management teams to oversee our portfolio of Serviced Accommodation and Professional Tenants. In addition, we extend our property management services to landlords, providing secure, above-market rent through 2 to 5-year rent guaranteed contracts. As landlords ourselves, we meticulously care for properties, ensuring they remain in pristine condition throughout the agreement period. Our commitment to excellence includes the prevention of tenant arrears and evictions, relieving landlords of day-to-day operational stresses. We aspire to incorporate an additional 50 rent-to-rent and Serviced Accommodation units into our portfolio by year-end.

FAQs

The “brrrr” property strategy stands for “Buy, Refurbish, Rent, Refinance”. It is a property investment strategy we use an investor to purchase a property (often under market value), renovate or rehabilitate it to increase its value, rent it out to generate rental income, and then refinance the property to pull out the initial investment and continue investing in more properties. The goal of the BRRR strategy is to create a cash flow from rental income and build a portfolio of properties without using all of our own capital.

Rent to Rent is a property strategy. It involves renting a property from a landlord with the intention of subletting it to tenants for a higher rent, thereby generating a profit.

In a Rent to Rent arrangement, our company rents the property and takes on the responsibility of managing the property, finding tenants, and maintaining the property. We then sublet the property to tenants, either on a room-by-room basis or as a whole property, this could be to connections we have with corporate clients at a higher rental price than we are paying to the landlord.

The profit in a Rent to Rent strategy is generated by the difference between the rent paid to the landlord and the rent collected from the subtenants. We are responsible for managing the property, dealing with tenants, and handling any minor maintenance or repairs that may be needed.

Serviced accommodation refers to fully furnished and equipped properties that are rented out on a short-term basis, typically for stays of a few days to several weeks or even months.

Unlike traditional hotels, serviced accommodations offer more space and amenities similar to a home, such as a living area, kitchen facilities, and separate bedrooms. They are designed to provide a comfortable and convenient stay for travelers who prefer more space, privacy, and the ability to cook their meals.

Our serviced accommodations are managed by our company who take care of the property’s maintenance, cleaning, and other services, similar to a hotel. Some serviced accommodations may also offer additional services like housekeeping, concierge services, and access to facilities such as gyms or swimming pools.

These accommodations can be booked directly with us or through online platforms that specialize in short-term rentals, such as Airbnb or Booking.com. They are popular among business travelers, families, and individuals who are looking for a temporary home away from home.

It’s important to note that the regulations and legal requirements for serviced accommodations may vary depending on the location. It’s always a good idea to familiarize yourself with the local laws and regulations before renting or offering serviced accommodation.

HMO stands for House in Multiple Occupation. It refers to a rental property that is shared by three or more tenants who are not part of the same household and who share common facilities such as a kitchen or bathroom.

HMOs can take different forms, including:

  1. Shared houses: These are houses where each tenant has their own bedroom but shares common areas like the kitchen, bathroom, and living room.
  2. Bedsits: These are self-contained units within a larger property, usually consisting of a bedroom with cooking facilities, and sometimes a private bathroom.

 

HMOs are subject to specific regulations and licensing requirements. These regulations aim to ensure that HMOs are safe, well-maintained, and provide suitable living conditions for tenants.

Some common requirements for HMOs include:

  1. Fire safety measures: HMOs often need to have fire alarms, fire doors, and fire-resistant materials in common areas to ensure the safety of the tenants.
  2. Amenities and facilities: HMOs must have an adequate number of bathroom and kitchen facilities for the number of tenants. There may also be requirements for heating, ventilation, and waste disposal.
  3. Licensing: In many jurisdictions, landlords must obtain a license to operate an HMO. Licensing ensures that landlords meet certain standards and responsibilities for the property and its tenants.
  4. Management responsibilities: Landlords or property managers of HMOs have specific responsibilities, such as maintaining common areas, managing waste disposal, and ensuring the safety of the property.

 

It’s important for landlords and tenants to be aware of the specific regulations and requirements for HMOs in their jurisdiction to ensure compliance and a safe living environment.

A lease option, also known as a rent-to-own or lease-purchase agreement, is a property arrangement that combines elements of a traditional lease agreement with an option to purchase the property at a later date.

In a lease option agreement, the landlord (seller) and the tenant (buyer) enter into a lease agreement for a specific period, typically 1-3 years. The agreement includes a provision that gives the tenant the exclusive right to purchase the property at a predetermined price within a specified timeframe.

Here’s how a lease option typically works:

  1. Lease Agreement: The tenant pays a non-refundable option fee or consideration, which gives them the right to purchase the property in the future. The lease agreement will outline the monthly rent, the lease term, and any other terms and conditions.
  2. Option Period: During the lease term, the tenant has the option to exercise their right to purchase the property. The purchase price is usually determined upfront or may be based on an agreed-upon formula, such as market value at the time of exercise.
  3. Rent Credits: In some lease option agreements, a portion of the monthly rent may be credited towards the purchase price if the tenant decides to exercise the option. These rent credits act as a form of down payment or equity accumulation.
  4. Decision to Purchase: The tenant has the choice to either exercise the option and proceed with the purchase or let the option expire and walk away without any further obligations.

 

It’s important to note that the lease option agreement is a legally binding contract, and both parties must adhere to its terms. The specific terms and conditions, including the purchase price, option fee, and rent credits, can vary depending on the agreement negotiated between the landlord and tenant.

Lease options can be beneficial for buyers who may not have sufficient funds for a down payment or who want to test out the property before committing to a purchase. It can also provide sellers with potential buyers and income from rent while waiting for a sale.

However, it’s crucial for both parties to carefully review and understand the terms of the lease option agreement, including any potential risks or obligations. It’s advisable to consult with a real estate attorney or professional to ensure a clear understanding of the legal and financial implications before entering into a lease option agreement.

An assisted sale, also known as a sale and rent back scheme, is a property transaction where a homeowner sells their property to a company or investor and then rents it back from the buyer as a tenant. This arrangement allows the homeowner to release equity from their property while continuing to live in it.

Here’s how an assisted sale typically works:

  1. Homeowner’s Situation: The homeowner may be facing financial difficulties, such as mortgage arrears, impending foreclosure, or a need for immediate cash. They may choose to explore an assisted sale as a way to alleviate their financial burden.
  2. Sale Agreement: The homeowner enters into an agreement with a company or investor that specialises in assisted sales. The terms of the sale, including the purchase price and rental terms, are negotiated and agreed upon.
  3. Property Sale: The homeowner sells their property to the company or investor, typically at a discounted price. The sale proceeds are used to pay off any outstanding mortgage or debts.
  4. Rent Back: After the sale is completed, the homeowner becomes a tenant and rents back the property from the buyer. The rental terms, including the duration and monthly rent, are outlined in the agreement.


Assisted sales can provide immediate financial relief to homeowners who are in a difficult situation. They allow homeowners to access the equity in their property without having to move out or find alternative accommodation. It can be an option for those who want to stay in their home but need assistance with their financial obligations.

However, it’s important to note that assisted sales may have potential drawbacks and risks. The purchase price may be lower than the market value, and the homeowner may be subject to increased rental costs or less favorable rental terms. It’s crucial for homeowners to carefully review and understand the terms of the agreement and consider seeking independent legal and financial advice before entering into an assisted sale.

Additionally, it’s important to work with reputable and trustworthy companies or investors who have a proven track record in assisting homeowners and adhere to industry regulations and standards.

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Thank you for expressing an interest for wanting to work with me. There are two ways that we can do this. The first is you lending funds for projects that I am doing and the second is as a Joint Venture partner in a property project.